Ekta Akhouri, an entrepreneur, celebrity designer, and fashion innovator, stands as one of India’s leading figures in the world of fashion. Known for seamlessly blending contemporary Indian style with handloom craftsmanship, Ekta is revolutionizing the fashion industry through
her brand, ‘Wowmania Handloom Collection.’ Her visionary approach not only celebrates India’s rich textile heritage but also empowers artisans, particularly women, fostering a sustainable and inclusive future for traditional crafts.
A Vision to Promote Craftsmanship and Empower Women
Ekta’s journey began in August 2022 when she ventured into the fashion world as a designer. With an innate understanding of modern aesthetics and an unwavering respect for traditional Indian craftsmanship, Ekta has become a trailblazer in the fashion space. Her designs are a testament to the beauty and intricacy of handloom fabrics, bringing attention to the artisans who create them.
At the core of her vision is a deep commitment to empowering craftspeople, especially women, who are the backbone of India’s handloom industry. Ekta strives to promote their work and help them thrive, ensuring that their artistry is celebrated on both national and international platforms.
Wowmania Handloom Collection: A Brand That Tells a Story
Wowmania Handloom Collection was launched with the goal of showcasing the intricate craftsmanship of India’s textile artisans. The brand is dedicated to not only preserving these timeless techniques but also modernizing them to suit contemporary tastes. By incorporating modern designs with traditional handloom materials, Ekta has created a unique blend of classic and contemporary fashion.

Through Wowmania, Ekta aims to provide a platform for local artisans, ensuring they are recognized for their exceptional skills. Her brand is more than just a collection of garments; it’s a
movement that supports sustainable fashion, empowering women and contributing to the upliftment of India’s handloom sector.